In recent years, on Instagram and in fashion magazines, a girl-centric aesthetic has taken hold. Young photographers such as Petra Collins , Olivia Bee, and Mayan Toledano have been capturing the private rites and practices of adolescents—in school, at parties, on road trips, alone in their bedrooms. The style, pretty and wistful, straddles fashion, fine art, even reportage. We might see a shapely young arm raised to reveal a hint of armpit hair; dewy skin dappled by disco lights; girls huddled around a mirror, putting on makeup. Her squatting pose evokes a moment on the verge, a bird about to take flight; she is not just prey but huntress.

We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. To learn more or opt-out, read our Cookie Policy. Months later, here we are in the thick of another meme cycle wherein high school subcultural dynamics are explored and consumed by people a decade or more removed from them. A post shared by Starter Packs Only! All of the aforementioned pieces were published between late July and early September, a time wherein VSCO girls were a primary target of the internet culture industry, which now moves so quickly that talking about VSCO girls two months after the term first went viral could feel hopelessly out of touch.

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